Between January 2010 and December 2020, as the Western Region Marketing Consultant for IMEX America part of my role included creating blogs. Writing throughout my travel industry career, this was a great opportunity to research and learn more about other aspects of the meetings and events industry.
Some of the blogs were created from podcasts, an interesting project to undertake. Summarizing a podcast necessitates listening very carefully to understand the key points of the interview, so nothing becomes lost in the written translation.
My first blog, “Education – choosing the best”, covered the internal process of determining which submissions to include in the educational offerings at the IMEX trade shows, as of 2017.
Mentoring can be an important element of career development; I have been helped by mentors and, in return, shared my knowledge and input with younger professionals. Mentoring provides a way to understand how an industry works and the opportunities that exist alongside a formal career path. “Forging a legacy through mentorship” first appeared in August 2018.
In 2019, I wrote a blog “Cutting Down on Tradeshow Waste” for Northstar Meetings Group, which featured details about IMEX America and its impressive record of reducing trade show waste.
The COVID-19 pandemic forced the cancellation of both IMEX Frankfurt and IMEX America trade shows in 2020. The subsequent brand new Planet IMEX offered a wide range of virtual educational sessions: My blogs “A new world awaits: Are you ready for it?”, “Leaving lockdown: Can we keep up our sustainable habits?” and “Technology – the COVID-19 gamechanger” all deal with different aspects of how the effects of the virus might affect our world.
Turning podcasts into blogs remains one of my favorite ways to write. I have learned so much from listening to the wisdom and insights of interviewees. Understanding “Data – beyond the numbers”, from a podcast with the incomparable David Allison, gave me an understanding of a completely different viewpoint on data. What what he has to say clearly makes sense. For more information, visit his website at Valuegraphics where you can read more about him, his work and his books.
Evita Turquoise Robinson, an exciting entrepreneur launched NOMADNESS; my blog of our interview “Creating community for millennial travellers of colour” gave me some great insights into a part of the travel industry with which I was not familiar. You can learn more about Evita at Nomadness TV.
“Daniel Fox – APE squared”, a podcast summary blog provides a glimpse into the work and life of this fascinating multi-talented individual. As an artist, photographer and explorer, but also as an author, philosopher and entrepreneur, Daniel feels APE2 is a fitting description. Visit his website Daniel Fox for more information.
“#PlanetIMEX deep dive: Shrink the distance – The future of tomorrow’s technology today” gives a glimpse into what it will take to understand and manage people. Trust, training, and technology, in that order, remain key to helping people change their mindset.
These represent some of the topics I covered for the IMEX Group. If you would more details, please feel free to submit an enquiry via our form and I will be happy to respond.